On the 9th of February the SzEEDSM Program Management conducted the Dissertation Defense of Béla Venesz. (Title of the PhD thesis: Selection of appropriate lead users for new product development in co-creation: further development of the lead user method in the context of medical device innovations)
The key result of the dissertation is the meaningful contribution to the theory by extending the lead user method with an additional step called the “lead user cognition partial method”. The extension refers to the cognition process of the decision maker during the selection process of appropriate lead users for the co-created NPD process. The research provides also novel insights including the six personal characteristics of lead users that are required to achieve technical and market success in the co-created NPD process in the dedicated context of medical device innovations.